How I work
A Different Kind of Business Support
Many SMEs reach a point where experience matters more than theory.
I work alongside business owners and boards throughout the West Midlands to provide independent perspective, structured challenge, and commercially grounded insight — drawing on over 20 years of building, scaling, and leading successful businesses.
This is not advisory in the abstract. It is support grounded in real decisions, real consequences, and real growth — helping leaders cut through complexity, strengthen governance, and move forward with confidence.
What I do
Independent Business Advisory & Non-Executive Support
I support SMEs at moments that matter most — when the business is evolving, pressure is increasing, or key decisions carry long-term consequences.
This typically includes:
- Clarifying strategic direction and priorities
- Strengthening board effectiveness and governance
- Improving operational and financial performance
- Supporting leadership teams through growth, change, or transition
- Preparing businesses for investment, succession, or exit
My role is to help leaders make better decisions — faster, with greater confidence, and with clearer accountability.
Why Me
Built on Experience, Not Theory
My perspective is shaped by having been there — founding businesses, scaling SMEs, leading group divisions, and navigating the realities of growth, risk, and responsibility.
Clients work with me because I understand:
- the pressure of leadership
- the trade-offs behind strategic decisions
- the gap between ambition and execution
This real-world context allows me to add value quickly, ask better questions, and focus attention on what genuinely moves the business forward.
Why "7" ?
The 7 Pillars of Effective Business Leadership
My advisory work is structured around seven core pillars — developed and proven through the businesses I’ve built and led — that consistently strengthen clarity, resilience, and long-term value.
- Strategic Planning
Clear direction and a practical roadmap for growth - Long-Term Legacy
Building businesses that endure beyond the founders - Prioritisation & Focus
Ensuring leadership time is spent where it creates the most value - Integrity & Governance
Stronger decision-making, accountability, and oversight - Business Risk Mitigation
Identifying and managing strategic, operational, and financial risk - Challenge, Advisory & Support
Independent perspective that improves decision quality - Independent Review & Oversight
Objective evaluation of plans, performance, and leadership
WHO THIS IS FOR
Who I Typically Work With
- SME owners and founders navigating growth or transition
- Boards seeking stronger governance and independent challenge
- Entrepreneurs supporting portfolio businesses through scale or change
- Leadership teams preparing for investment, succession, or exit
If you value experience, clarity, and disciplined thinking, we are likely to work well together.
